That Computer Guy

I wrote recently about protecting your security on the internet, unfortunately, this is only one of the many ways you can be targeted by scammers and other low-lifes. One of the downsides of having your business details listed across the internet is that you can be easily contacted by these types, and some of them aren’t always that obvious.

Take for instance a “special offer” a client of mine recently received. Completely unsolicited, a Melbourne based domain name registrar (who’ll remain nameless) mailed the client a letter offering the ‘.com’ of their Australian domain name for $249 inc GST for 2 years. With a sweetener of a free iPod Shuffle, the MD of the company asked me if it was worth buying. My reply was to send him a screenshot of the same domain name over at Namecheap.com for the Australian dollar equivalent of some $24. Not a bad markup by the domain registrar and it left me wondering just how ‘free’ that iPod really was. Unsurprisingly the MD didn’t go forward with that one.

What concerned me was that it was obviously a tactic that worked for this company, otherwise they wouldn’t be doing it. I shudder to think how many companies may have fallen for this.

The lesson here is to shop around – domain names are available from hundreds of sites across the web, and prices can vary wildly. Educate yourself on a median price and what extras may be included (things like URL forwarding, where you can forward one domain name to a site at another you own. This can be useful if you have a strong brand or want to catch all important traffic to variations of your domain name).

From my own experience I’ve found the above mentioned Namecheap is a good source for .com and .net based names; while Netregistry here in Australia is a good source for .com.au and .net.au names. If you have any you’d like to tell others about, or if you’ve been caught out a similar way and would like to warn others, please let us know in the comments below.

Before I start, in case you’re just back from Siberia and have missed the whole ‘social media’ thing, check out my Facebook Page where I’ve already posted lots of “what is social media” type info. (And no, the irony of using social media to describe it isn’t lost on me either.)

OK, done that? Then let’s begin…

It seems everywhere you turn these days it’s Facebook, Twitter, MySpace, Linked In, YouTube, Digg, Delicious… the list is almost endless. And depending on who you’re listening to, they’re either the next big thing, or are a complete waste of time. Perhaps unsurprisingly, the latter are unlikely to be active users of social media. Which is a shame – particularly if they are also a small business owner. Want to know why?

1. It’s cost effective.

It’s free. You can’t get much more cost effective than that.

2. It’s got reach.

Let’s take Facebook as an example. Chances are, if you’ve got kids, or know someone who does, there’s a Facebook account there somewhere, one of the 200 million currently registered (yes, 200 million). But the number of existing accounts pales when compared to the speed of their recent growth: towards the end of March this year, Facebook revealed that in the previous 60 days, the number of people over 35 using Facebook had DOUBLED.

(Hot Tip: If that’s your target demographic, you might want to start taking notes).

3. It gets results.

Social media works: In Kirra, at the southern end of Queensland’s Gold Coast, there’s an awesome wood fired pizza joint called ‘Bread n Butter’. Located in a row of restaurants and not far from an outlet of one of the multi-national pizza companies; the owners faced an uphill struggle to establish themselves not long before the financial crisis hit the region. Recently they’ve started using Facebook to promote the business, posting updates of booking availability, feature nights and special deals. I asked the boys if using Facebook had been successful for them. This was the response I got:

Not bad eh?

So let’s have a quick recap: Using social media, you can promote your business successfully to a lot of people for free. Sounds like a win to me. (Oh, and as an added bonus, you can also test & measure your advertising almost immediately. Try doing that with an expensive TV commercial!)

Still not convinced? OK, hit me up in the comments with your the industry your business is in, and I’ll see if I can come up with a way you can use social media to get your business out there.

(Update: The day after this was posted – Facebook announced they have passed 300 million subscribers. Wow.)

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