Why Your Business Needs a Domain Name
In a recent conversation with a friend who also runs his own tech support company, I discovered that we both share similar ideas when it comes to company image, branding and domain names.
Take this scenario:
You spend x amount of dollars every year advertising your business in Yellow Pages, the local classifieds, maybe even some online advertising. You might have a nice website for people to come and look at, and your car or van has one of those one-way-view stickers across the back screen.
That’s a pretty tidy investment.
And then your potential customer sees something like this:
MikesBusinessName@hotmail.com
Customer response: FAIL.
This is your brand, your image, your professionalism you are representing. And by using a free email address or one supplied by your internet provider, your business looks as professional as a Saturday sausage sizzle.
There is of course another reason to get your own domain name: when the day comes that you want or need to change your internet provider (and trust me, it does), that address and all the sometime clients that may have used it in the past? They’re gone baby, GONE.
(Let me guess, you can afford to be throwing away potential clients right now, can’t you?)
So if that’s you in the scenario above – GET A DOMAIN NAME!
Seriously, it’s going to cost you around the same as a week’s advertising in the classifieds. And if you need help setting it up to route your email, get in touch via the contact form.
