Yes, You Can Make Money With Social Media
As any marketing strategy used by a small business must provide a decent return; social media with its low entry cost, has quickly become a must-have tool for marketing small businesses.
Of course, as with everything new and shiny, there is always a level of uncertainty, distrust and maybe even fear. Even though the entry cost is low to none, this uncertainty can cause the biggest barrier to its widespread use: that of putting a dollar figure on its returns. Indeed, to some it is akin to finding ‘The Holy Grail’.
Last week, my good friend Rick posted up an interview with Scott Williams, one of Australia’s top personal trainers. In it, Scott talks about how he used Facebook to generate a $40,000+ boost to his bottom line, costing him little more than an hour of his time. You can read the interview here, and once you’re done, please feel free to let me know if you still think Facebook is “just a waste of time”!
Quick update: I caught up with Rick for a chat about this and other things last night; he told me that in the 10 days since he launched his own Facebook Fan Page, the increase in his site traffic has exceeded all his expectations and he now believes it will be a cornerstone strategy in the growth of his business.
