How To Make Your Business Remarkable
A man called Seth Godin once wrote a very good book about a Purple Cow. If you haven’t read it, I’d highly recommend it. It’s about making your business remarkable. And with today’s marketplace becoming increasingly crowded, it’s an advantage you could find useful.
So, how do you get remarkable? Well, it’s a lot easier than you think; take this incident from last week…
Without a power supply for his Dell notebook, a client called asking if I could help. After a large number of calls to various outlets drawing blanks, I finally got this semi-result:
We’ve got generic ones in stock, but I need you to confirm the precise model number before I can sell you one. If it’s the wrong one and your notebook blows up, that’s not going to be good. The manufacturer, Targus, have a special phone number for just that information. It’s on their website.
Now by this time, I’m getting a bit edgy, and one of my eyelids is starting to twitch. But happily, the call to Targus made everything good in the world again:
Me: Hi, I’d like to know what model number power supply I need for an Inspiron 6400?”
Targus: “Sure, we recommend the APA64AU for that particular notebook.”
Providing a dedicated number that went straight through to a human being, and the answer I needed in under 10 seconds. In today’s world, that’s a Purple Cow.
Getting the Purple Cow to visit your paddock isn’t all that difficult; here’s 3 suggestions based on Seth’s ideas:
- Have a look at your customer base – who are the most profitable? Target a premium service at these groups.
- Think small. Take the ‘We’ & ‘Our’, turn it into something personal and connect with your customers.
- Give away your services free to one client, if they can refer five more to you within a certain time frame.
Why not leave me a comment, and tell me how you made your business remarkable today…
