So, how do you get remarkable? Well, it’s a lot easier than you think; take this incident from last week…

Without a power supply for his Dell notebook, a client called asking if I could help. After a large number of calls to various outlets drawing blanks, I finally got this semi-result:

We’ve got generic ones in stock, but I need you to confirm the precise model number before I can sell you one. If it’s the wrong one and your notebook blows up, that’s not going to be good. The manufacturer, Targus, have a special phone number for just that information. It’s on their website.

Now by this time, I’m getting a bit edgy, and one of my eyelids is starting to twitch. But happily, the call to Targus made everything good in the world again:

Me: Hi, I’d like to know what model number power supply I need for an Inspiron 6400?”
Targus: “Sure, we recommend the APA64AU for that particular notebook.”

Providing a dedicated number that went straight through to a human being, and the answer I needed in under 10 seconds. In today’s world, that’s a Purple Cow.

Getting the Purple Cow to visit your paddock isn’t all that difficult; here’s 3 suggestions based on Seth’s ideas:

1. Have a look at your customer base – who are the most profitable? Target a premium service at these groups.
2. Think small. Take the ‘We’ & ‘Our’, turn it into something personal and connect with your customers.
3. Give away your services free to one client, if they can refer five more to you within a certain time frame.

Why not leave me a comment, and tell me how you made your business remarkable today…