Inside the Mind of Richard Branson
Photo: Stephen Cherrin / Getty Images / Time.com
I doubt if Richard Branson really needs an introduction anywhere in the western world these days, particularly if there’s reference to entrepreneurs or business leaders nearby.
Since reading his autobiography, Losing My Virginity, a few years ago (another of my recommended reads), he became one of those people I’d love to ask over for dinner – mainly in part due to his leftfield approach to the traditional ideas of small business.
Fortunately for those of us without his phone number, he recently recorded an interview for the American Express Open Forum series, giving his insights on many topics across the subject of small business, entrepreneurialism and the state of the economy.
The interview has been broken into some thirty odd 1 – 3 minute videos – perfect for your coffee break! Although some of the questions asked are obviously aimed at the US market, they are well worth a watch:
Inside The Entreprenurial Mind: Richard Branson
I particularly liked “Why Small Is Better Than Big” and “Marketing In Tough Times” – some great advice. Which ones were your favourites? Let me know in the comments…
(Update: 07/08/09. Removed links to those last two videos as it seems OpenForum has pulled them from their site. Ah well…)
